July 30, 2012

Who NBC News Serves

As you're probably aware the Olympics are going on right now. NBC is airing Olympic coverage on multiple networks, including their two cable news networks: MSNBC and CNBC. MSNBC is a general news network, and CNBC is a business news network.

Because the Olympics are in London, providing live coverage involves televising during the day in the United States. NBC is providing weekday coverage during the day on one of their news networks. Guess which one.

If you guessed MSNBC, you're right. This decision shows NBC's news priorities. Business and Wall Street news is more important than general news. Remember that the next time some TV news windbag tells you about how important the news is.