January 8, 2007

Match.com 6 Month Guarantee

I have seen some Match.com television ads touting their 6 month guarantee. Sign up for a 6 month subscription. If you don't find someone during the 6 months, they will give you 6 more months for free. The terms for the most part are reasonable. You have to make an honest effort to meet someone by contacting at least 5 people per month. But I'm not sure why they need to protect themselves so much. I can't see people paying over $100 for a subscription and not do anything so they can get another 6 months. Although the terms are mostly reasonable, I see two problems with the guarantee.

The first problem is that Match.com reserves the right to cancel the guarantee at any time. If you signed up today, there is nothing stopping them from canceling the guarantee in June. It doesn't sound like much of a guarantee.

The second problem is that getting another 6 months of membership doesn't help much. Your best chance of finding someone is when you sign up because every person's profile is new to you. If you read through the profiles, contact the people you like, and make no connections, you're in trouble. You're going to be limited to people who recently signed up, which is a much smaller pool than the pool you started with. Your free 6 months isn't as valuable as the 6 months you paid for.

If you can't find someone special in 6 months with Match.com, what good are another 6 months? A real guarantee would be a refund if you don't find someone in 6 months. Then Match.com would be as interested as their subscribers in the subscribers finding true love.